
My friends and I play a travel game we call Swoon. The rules are simple: Choose a storied locale from a particular moment in the past 50 years, and the place that earns the most "aaah's" wins. Someone invariably picks St.-Tropez circa 1955, or Ubud in the seventies. Precharter flight Ibiza. PostCold War Prague. Such places are the geographical equivalents of Truman Capote's Black and White Ball or Manchester's Hacienda Club: that perfect confluence of location and time—before the rest of the world arrived, before the inevitable Wild On! specials on E! Think of Bahia in the sixties, Saigon in the nineties, or Tan-gier in Paul Bowles's day.
Think of these and you'll begin to understand the Dalmatian Coast in 2005. Right now, the islands of southern Croatia are—among a certain group of people—the premier destination in the Mediterranean region. They glimmer on the periphery enough to attract the trendy, yet hang enough off the radar to elicit blank stares among the rest. And the rest don't know it now, but they'll be coming soon, too.
Europeans long favored Croatia's coastal resorts as a low-key alternative—Greece, Italy, and Spain without the tourist junk or the exorbitant prices. (In the 1970's and 80's, Yugoslavia drew more British travelers than any other European country besides Spain; most of them were bound for Dalmatia.) When Yugoslavia erupted into civil war in 1991, the Dalmatian Coast was not as hard hit as the inland regions of Bosnia and Serbia. But violence was widespread even here, and tourists—the backbone of Dalmatia's economy—disappeared altogether.
Today the pockmarks of mortar fire are faintly visible in Dubrovnik's ancient walls, grim reminders of the 199192 siege by Yugoslav forces. In most of Croatia, the war now feels ages, not just a decade, gone. And tourism is increasing by as much as 50 percent a year. Europeans are again flocking here each summer—arriving by yacht, by sailboat, by car ferry, or by Gulfstream—and picking up where they left off. Americans, too, are finally being clued in: dozens of cruise lines and tour companies have added Dalmatia to their itineraries in recent years. And, for better or worse, Croatia was recently given the Wild On! treatment on E! If that's not a tipping point, I don't know what is.
So what's the appeal? The landscape, for starters. This is the most stunning coastline in Europe: a mix of limpid bays, craggy bluffs, hidden coves and beaches, vineyards, olive groves, and forests of cypress and pine. Remarkably well preserved ancient towns hold vivid examples of Greek, Roman, Venetian, and Slavic architecture. The sailing and yachting scene here rivals any other, with hundreds of ports and dozens of marinas and countless natural inlets scattered across a thousand islands. Dalmatian cuisine—consisting of superb fish, shrimp, octopus, and oysters, along with increasingly renowned wines—compares favorably to Italian cooking, and borrows heavily from it: here risotto becomes rizot and prosciutto becomes the delectable prsut. But Dalmatian food is earthier and rougher than Italian, blending hints of Hungarian (paprika-laced goulash), Turkish (kebab-style raznjici, or meat skewers), and Slavic (sour dumplings). It's also exceptionally affordable.
Finally, an exuberant nightlife dominates on the larger islands of Hvar and Brac, where revelers keep the party going until sunrise. There's a palpable urgency to the proceedings. This may be the most widespread consequence of the war: everyone—Croatians themselves, as well as their blissed-out guests—seems to be making up for lost time. For now, it's Croatia's moment; who knows how long it will last?
Think of these and you'll begin to understand the Dalmatian Coast in 2005. Right now, the islands of southern Croatia are—among a certain group of people—the premier destination in the Mediterranean region. They glimmer on the periphery enough to attract the trendy, yet hang enough off the radar to elicit blank stares among the rest. And the rest don't know it now, but they'll be coming soon, too.

Europeans long favored Croatia's coastal resorts as a low-key alternative—Greece, Italy, and Spain without the tourist junk or the exorbitant prices. (In the 1970's and 80's, Yugoslavia drew more British travelers than any other European country besides Spain; most of them were bound for Dalmatia.) When Yugoslavia erupted into civil war in 1991, the Dalmatian Coast was not as hard hit as the inland regions of Bosnia and Serbia. But violence was widespread even here, and tourists—the backbone of Dalmatia's economy—disappeared altogether.
Today the pockmarks of mortar fire are faintly visible in Dubrovnik's ancient walls, grim reminders of the 199192 siege by Yugoslav forces. In most of Croatia, the war now feels ages, not just a decade, gone. And tourism is increasing by as much as 50 percent a year. Europeans are again flocking here each summer—arriving by yacht, by sailboat, by car ferry, or by Gulfstream—and picking up where they left off. Americans, too, are finally being clued in: dozens of cruise lines and tour companies have added Dalmatia to their itineraries in recent years. And, for better or worse, Croatia was recently given the Wild On! treatment on E! If that's not a tipping point, I don't know what is.

So what's the appeal? The landscape, for starters. This is the most stunning coastline in Europe: a mix of limpid bays, craggy bluffs, hidden coves and beaches, vineyards, olive groves, and forests of cypress and pine. Remarkably well preserved ancient towns hold vivid examples of Greek, Roman, Venetian, and Slavic architecture. The sailing and yachting scene here rivals any other, with hundreds of ports and dozens of marinas and countless natural inlets scattered across a thousand islands. Dalmatian cuisine—consisting of superb fish, shrimp, octopus, and oysters, along with increasingly renowned wines—compares favorably to Italian cooking, and borrows heavily from it: here risotto becomes rizot and prosciutto becomes the delectable prsut. But Dalmatian food is earthier and rougher than Italian, blending hints of Hungarian (paprika-laced goulash), Turkish (kebab-style raznjici, or meat skewers), and Slavic (sour dumplings). It's also exceptionally affordable.
Finally, an exuberant nightlife dominates on the larger islands of Hvar and Brac, where revelers keep the party going until sunrise. There's a palpable urgency to the proceedings. This may be the most widespread consequence of the war: everyone—Croatians themselves, as well as their blissed-out guests—seems to be making up for lost time. For now, it's Croatia's moment; who knows how long it will last?
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